Friday, October 28, 2005

إعلان مُبتكر و لكن

موضوع بسيط: إعلان عن سيارة
المطلوب: فكرة مُبتكرة تلفت نظر الناس
الفكرة: شاب وسيم ينزل من بيت أنيق .. يركب سيارة أنيقة .. يجوب بها الشوارع .. لمحات من ناس جالسة فى مقهى .. يقف الشاب بسيارته فجأة أمام هذا المقهى .. يُخرج شيئاً ما .. يضغط عليه ... ثمَ ..
شاهدوا الإعلان

لأول وهلة لم أفهمه جيداً ..إعادة .. فهمته لكن لم لأصدقه .. إعادة .. صدقته و لكن بقيت مندهشة

إلى هذا الحد أصبحنا نحن العرب أدوات لأفكارهم المبتكرة؟؟
إلى هذا الحد نسمح لهم أن يستهزأوا بنا؟
خاصة أن إسم الملف نفسه عندما استقبلته هو: GermanengineeringversusArabtechnology
و لكنى أعيب عليهم أن ملامح الشاب ليست عربية و لا البيت الذى نزل منه و أنه لو فكر فى تفجير نفسه، لن يختار Polo!

و لن أختار Polo

----------------------
تحديث:
تعليق مصطفى: It is a spoof ad. I found this on the Gaurdian Website.

14 comments:

Ezabi said...

Cool, we can sue VW and accuse them of anti-semitism, as they related the Palestini kofeya to suicide bombers, and it was lately proven that Palestinis are semitic (we all know that).
That's an issue, another one would be that such an ad. wouldn't encourage me to buy this car anyway, the inability to get out of the car is in itself a design problem, I wouldn't buy a car that would lock me in.

Now seriously, let's make any piece of media and stereotype germans as all Hitlers and let's see how they would feel like then.

littilemo said...

تصورى غريبه قوي

mostafa said...

It is a spoof ad. I found this on the Gaurdian Website.

"It has to be a candidate for the sickest advert of all time, but also one of the most deceptive. Despite the high quality production values, real Volkswagen logo and the free publicity it is attracting around the world, the commercial was not made by the car giant. "

The Sandmonkey said...

Eman,

Ok, first of all, this isn't a real commercial by VW, but actually a spoof, done by 2 film students. VW were not amused and sued them when they found out about it. So no need for you to punish VW Polo for this commercial. It's a very nice car and the new model is fantastic.

Second of all, I don't get the part in which you see them making fun of all arabs. They were not making fun of all arabs eman; they were making fun of paelstinains, and not even palestinians in general, but rather the suicidebombing segment of their population. It would be something offensive and wrong if paelstianins weren;t doing stuff like that for a while wel e3lan dah beishana3 3aleihom. But as you can see in the news, hell even this week, they were doing their suicidebombing thing. Like it or not, it's their cliche now. They brought it upon themselves to be categorized that way (watch any Hamaz rallies recently? they have 6 year old wearing fake dynamite belts, like the one this dude was wearing), and not the media elly betshana3 3aleihom. Maybe it's just me, but i tend to find the idea of the indescriminate killing of suicidebombing to be slightly more offensive than a VW commercial spoofing it. What about you?

Ezabi said...

Good, so according to the sandmonkey's logic, we can label all germans as nazis, japanese as kamekaze, all jews as zionists, etc..
Or is it only the 'other' who has to right to freely label??

The Sandmonkey said...

ezabi

notice where i said "It would be something offensive and wrong if paelstianins weren;t doing stuff like that for a while wel e3lan dah beishana3 3aleihom. But as you can see in the news, hell even this week, they were doing their suicidebombing thing."? Yeah, the germans haven't done the Nazi thing for , what? 60 years now? Same with the Japanese and the Kamikaze thing?

You would have a point with the Jews, if you were making fun of their stereotype, which is them being cheap. Isn;t that the quintesential Jewish steroetype? The greedy cheap jew? But hey, if you think zionist works, than go for it. I am not stopping you. Bera7tak ya beih.

And no, i don't think the otehr side should have have exclusive rights to make fun of "us" (altough i vehemently object to being put in the same category of the suicidebombing palestinains and you should too), I think we should make fun of them too. And, you know, we do, in our own humorless way. Show me a single jew protaryed in a good light in any arabic movie or TV show instead of someone who just wants us all dead or hurt or exploited; show me a foriegn woman we don't show as slutty and immoral we bent setein kalb, or foriegn businessmen as evil bastards who want to exploit us.

We even do it to our own people ya man. Show me a movie where they show gulf arabs as anything but sexual perverts wearing galabeyah wanting nothing but to sleep with bellydancers and hookers. I don;t see you mad about that. ButI guess since kolena 3arab ma3a ba3d, it's all good. Sa7?

Ezabi said...

Ghalat..
But worth thinking, at least we should agree that stereotyping is wrong and should be avoided.

Anonymous said...

This ad makes fun of terrorists who bomb civilian people, it makes fun of no one else.
The only people who could be offended by the ad are the supporters of terrorism, or terrorists themselves.

Eman M said...

Mostafa,
Thank you for this clarification, I was going to write officially to VW on their web site. I didn't expect that it will be spoof ever!
Thanks again

Sandmonkey,
First, of course we agree about the concept of bombing civilians, no one defends it abadan.
But what I can see here in this ad is that this guy is a symbol of all arabs, "kofeya" is a symbol and they make the "suicide bombing" a symbol as well.
And you know something, they are not allowed to criticize arabs or the "Other" .. want to make an ad? make it from your own environment .. Want to use other environment? Don't try to send hidden messages through ur ad.
Nezam Homma malhom da3wa beena asasan, 7atta lw feena 7agat mesh sa7!
I would have said the same that all the Jews are mean and murderers.
I liked your stereotyping examples of the foreign women, gulf men and business men, yet they are true.

So as Ezabi said, let's sum it in two words: "No stereotyping"
and "No Generalization"

Anonymous
So I support terrorism? or may be I am a terrorist!
Cool, didn't know this about me.

ibn_abdel_aziz said...

العقلية الاعلانية لا تعرف حدود
ستستخدم اي ظاهرة
او حدث او موقف
لتصنع منه مالا

وعشان كدة يجب ان نعلم احيانا ان ما ياتينا من خلال المنابر المدعومة اعلانيا يجب ان ننظر لها بعين النقد

لانها بطبيعة الحال مدعومة اولا لانها تجلب المال

اعلان زي ده مثلا
ربما من قام به من هواة ظنوا انه ممكن يبيع بشكل جيد لو اتعرض مثلا في اسرائيل
او يمكن روسيا
او حتي امريكا
او اي مكان فيه عمليات انتحارية
لان الذوق كدة

الفكرة العامة ...
follow the money
لان هذا هو المحرك الاول لاي دافع انساني في العالم الان

مثلا لو العيال اللي عملت الاعلان في السعودية مثلا
حيعملوه مناسب للبيئة السعودية
المهم يجيب فلوس واللا لأ
مش مهم المبدااصلا

Bent Masreya said...

Eman, u've been tagged by me here

:))

Tarek said...

It may be offensive, but can't deny that the ida is good.

Zeinobia said...

Hey Eman thanks for Visitng my blog
first about the ad yes it is spoof ,already VW is including the Muslim community in its ads for Polo Cars , and this ad was even shown in Arab World
as someone who studied Advertising and Marketing I will tell you that this technique is not a new one ,it is an old one ,using the perception in the mind of the viewer and enforcing it
in early 1980 Apple computer company produced an Ad that was going to be prohibited from american Tv screens ,imagine the american Tv screens , it is based upon George Orwell 1984 Novel
so it is not the first time western advirstisers make fun of the muslims and arabs,Coca -Cola did it before

Second Bentton is back but its prices I guess it is too high , especailly that Bentton in the U.S doesn't have the same price level

Zeinobia said...

I am sorry I want to correct something ,the apple co. didn't make fun of Arabs and Muslims , 1984 got nothing to do with Arabs
it is Coca-cola ad

 

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